MOBILE SEO

Thanks to the iPhone and Android mobile devices, more and more people are accessing the web away from their computers. Experts predict that in a few years, mobile web access will surpass computer access. This means that any good SEO program must address the issue of mobile accessibility. The major search engines are working hard to tailor their searches to meet the needs of mobile users. This means a special search algorithm that will give higher priority to sites that are optimized for mobile viewing.

British SEO is working hard to keep up with the rapidly evolving trend in mobile computing and is fully prepared to ensure your site is optimized for the highest possible mobile search pagerank. Perhaps the site will need to be modified to be more friendly for viewing on mobile devices. In some cases, an entirely separate mobile optimized version of the site is called for. We will help you decide which option is best for your site and ensure the implementation meets all the requirements for mobile search indexing.

Our Approach To Mobile SEO

Our mobile SEO packages have proven very popular among our clients and demand for the service is growing rapidly. Some sites need more emphasis on mobile than others, but all sites need some degree of mobile SEO optimization. It is an investment that is sure to pay off, regardless of your site’s focus.

During the consultation, the account manager will work with you to determine the level of mobile SEO optimization that best suits your site. Not all sites will benefit equally mobile SEO so our goal is to combine the proper amount of mobile optimization with a cost that is worth the effort. The ultimate goal is to make your site easily accessible and known to the widest audience without undue expense.

Our IOS and Android specialists are trained to recognize the website issues that most hinder mobile viewing. Here are some issues we’ve identified that are especially important to mobile visitors.

Local search. Mobile visitors are on the go and are often trying to find goods and services nearby.

Location based services also fall along these lines.

Optimization for effective predictive searching. Entering search terms on a mobile device is slower and the proper utilization of concise search terms speeds up the process.

Content designed to be viewed on the small screen with or without flash capabilities.

British SEO understands the importance of mobile web search and is prepared to lead your website into the mobile marketplace.

Mobile SEO

• Sites Optimised For All Browsers & Devices
• Comprehensive Analysis Of Site Performance
• Monthly Progress Reports
• Bespoke Mobile Solutions

Local SEO

Several years ago, search engine optimization was an all encompassing single category. But as the search business and the Internet as a whole has grown, SEO has branched into more specific areas. One of the biggest sub-divisions of SEO is local SEO. If you are a local business, local SEO is where you will make your money.

Local Search Engine Optimisation

The existence of local SEO helps smaller sites compete against larger ones due to geographical advantage. There is no way for a small hardware store to compete against giants such as Lowes, Home Depot or Walmart on the Internet as a whole, but in the arena of local search, the field is even or even slightly in favor of the local business.

If your website caters to a local audience, local SEO will be our main focus. We will ensure your site is indexed on the appropriate sites that help individuals find local businesses and services, which will drive traffic to your site. British SEO will help you identify the areas to focus on regarding local search results, including geographically targeted keywords and map integration. These alone are often enough to drive traffic to your site, even without an intensive SEO campaign. If you are a large company that provides goods and services in many locations, local SEO will benefit you also. The trick is to associate the site with the areas that will be most interested in what the site provides.

Local SEO also fits in nicely with marketing and social media solutions. Social media sites like Facebook and Twitter are beginning to offer geographic services. In today’s world of GPS enabled smartphones, local SEO has grown exponentially and is one of the first things local businesses should focus on in their SEO campaign. Local SEO packages offered by British SEO will make use of all of these avenues and ensure your site appears in local search results.

Link Building Strategy

Arguably the most important aspect of a successful SEO campaign is proper link building. Search engines place great emphasis on both quality incoming and outgoing links and will judge a website’s popularity accordingly. If your site links to and in return is linked from sites that the search engines already consider to be high quality, your site’s perceived quality will also grow. Having sites that are considered reputable and of high quality link to your site demonstrates that your site is viewed as an important resource. This is how you make it to Google’s front page results..

Links can include a variety of sites and resources. These include blogs, online articles, social media sites and profiles, press mentions and releases, high pagerank sites (authoritative sites), forums and other sources.

As we build your links, both in and out, people will have more exposure to your site and will be able to find it more easily. As the link campaign expands, so will your site’s traffic. This won’t happen overnight, but quality links are the quickest way to achieve a higher rank and drive traffic.

Link Building Strategy

British SEO uses a proven, trustworthy strategy to developing high-quality links. We never venture into the grey area of SEO. Though such techniques can demonstrate positive results in the short term, in the long run the search engines will penalize the site.

We incorporate link building into other aspects of the SEO campaign. This makes the process more natural and prevents search engines from viewing the site as being artificially padded. As the campaign continues, our experts will tailor links that best complement your site and will lead to the highest rank and the most traffic.

As we begin your SEO campaign, our experts will use the experience they’ve gained by optimizing hundreds of sites to develop a link building strategy that works for your site. Your assigned account manager will constantly update you on the links we are developing and how they are performing. Many clients enjoy seeing the sites that are linking to theirs and take pride in the links. If you have questions about a particular link or have a site in mind you’d like your site linked to, our technicians will be available to help.

Link Building

• Natural Link Building Solutions
• White Hat Techniques
• High Quality Backlinks
• Bespoke Packages
• Regular Reporting & Monthly Monitoring

How We Work

How We Work

Our first step with any new client is a detailed consultation. Our expert SEO team will be eager to show off their enthusiasm and expertise. Here are a few things you can expect.

Each project we undertake is separate and new and will receive our total attention and a unique plan.
We’ll help you structure your site to best utilize the keywords and links associated with the SEO program. If we notice anything else that can be improved on your site, we’ll let you know.

Creating meta tags for your page

The backroom methods used by some companies to achieve temporary results are not in our book. We specialize in above-the-board methods that search engines view as a sign of a quality website.

We use link packages that are checked and rechecked constantly to ensure they are relevant and active.

Our People and Our Plan

When we take on a new client, a dedicated account manager is assigned to the site. It’s the manager’s job to understand the client’s desires and to keep them informed throughout the process. This is something you won’t find in most companies and we believe it aids in our success. The Internet, business in general and marketing are dynamic endeavors and being able to easily communicate with the account manager makes it easier to stay on top of trends and changes.

Code Optimization

Code Optimization

This is one of the largest parts of the search engine optimization process. The optimization of your web site’s code is what Google will look at to see how relevant your site is to certain keywords. The code optimization focuses on both visual and non visual aspects of SEO. You web sites layout and content is visible to visitors, and Google looks at these very strongly. But there are elements of optimization that can not been seen by visitors that affect your rankings. For example, your web site’s meta tags tell Google about your web site like an ID Card. Meta tags tell the search engines who you are, how you want Google to index your site, and also what keywords you want to be ranked on. Our SEO experts will optimize both the visual and non-visual elements of your site so it is index and rank appropriately.

Link Building

The amount and type of links to your web site make up over 40% of your optimization outcome for highly competitive keywords. SEO Compatible Design™ focuses our linking strategy on your overall web site’s keyword theme. When choosing link partners, we follow Google’s link requirements. We do not gather links that are part of link farms, or whose content does not relate to yours. Google will not count a link to your web site if it does not follow the same subject theme. Google has a much stronger link analyzer than Yahoo or MSN. Google links can vary significantly from other search engines because Yahoo and MSN do not weigh as much on the content than Google. Yahoo and MSN care more about your link volume, where as Google care about Quality Link Volume. When you compare the top search engines, Google cares about quality and not quantity.

Web Site Analytics

SEO Compatible Design™ works with Google Analytics to build a traffic log system for your web site. You are able to login anytime and see your current traffic from all over the web. You can also integrate your Google Adwords Campaign to see which keyword visitors entered under. You can also see what areas of the world your site has been accessed from. It is an amazing system from Google and we will set it up for you.

Site Map Submission

Google and Yahoo have site map systems to keep them informed of any changes to your web site. We set your web site up on these systems so as soon as any optimization changes are made, the search engine spiders are notified and the re-index your site faster than the usual schedule. Google Site Maps and Yahoo Site Explorer will keep the search engines on top of your web site changes from day one.

Ongoing Reporting

We know the results of your overall campaign are what SEO is all about. Every month we will send your updated ranking reports showing how well your site is ranking in the top search engines. You will be able to view what keywords your site is ranked on, and compare it to your first report to see the significant changes. You will also be able to see increased traffic through the analytics system from new rankings on certain keyword.